Target audience analysis
We conduct research on the target audience: we study deep needs, values and pains.
Target audience - those customers whose needs are covered by your product. They are just thinking about buying or are already ready to pay, so the company needs to understand what kind of people they are, how and where they can be contacted with an offer.
Target audience analysis is an extremely important step in brand development, positioning search, and advertising campaign creation. To understand what product a person will like, it is important to know his habits, how he makes a purchase decision, what design he likes, and much more.
Understanding the target audience is the foundation on which strategic work with the brand and product is built. Without deep audience research, marketing efforts may not work, and the client will waste time and money.
Target audience analysis is required to:
Explore the demand for a service or product
Check corporate identity or naming
Create promotional creatives
Adjust brand strategy
When analyzing the target audience, our task is to create a collective image of a potential client. Its description includes lifestyle, expectations from the product and the buying process, motivation, difficulties and pains. Based on this portrait, we formulate a key advertising message.