Publication of articles on news portals and print media

Publication in the media

Placing publications in the media is one of the key components of success in the sales process in particular and in business development in general. To stand out from competitors in the face of constant marketing activity, you need to be recognizable. This is exactly what the publication of articles in the media contributes to.

Advantages

82% of consumers have more positive attitude to a company after reading an article that interests them

90% of buyers find customer-focused material helpful

61% of customers are willing to buy a product from a company that publishes information that is useful to them

Quality control of PR services

Extended PR evaluation system

Depending on the objectives of the PR campaign, in addition to the number of mentions in the media, we evaluate the quality of the outputs, the depth of the articles, the degree of perception of the materials (compliance with the goals of the communication campaign), the increase in requests from the media, and the activity of readers.

More KPI measures

To accurately assess the effectiveness of content marketing, we add coefficients for the quality of content, clicks to the site, the number and time of page views, the growth of queries for a brand in search engines, the increase in customer requests and leads, and we calculate the cost of each request.

Result

Clear KPIs for the project help to assess in detail the degree of perception of materials, compliance with the campaign goals and achieve 100% solution to the business problem.