Brand story
A brand story is a short literary text that conveys the brand's positioning to the consumer in an interesting and accessible way. Simply put, this is a story about a brand that is easy to remember and retell.
Beautiful
Understandable
Fascinating
Brand story
Emotional
Unique
Interesting
Quality
The brand story influences the emotions and feelings due to which the consumer prefers a particular product. These emotions are encoded into the history of the brand, its philosophy and values, certain symbols that are associated with it. Brand story is a beautiful tale about the creation of a product, without which it will remain just an ordinary trademark.
The brand story is the basis on which communication with the consumer and positioning of the product or personal brand is built. It is thanks to its presence that the client is willing to pay more.
Purposes of creation
Brand positioning
Increasing brand loyalty
Increasing brand awareness
Proximity to the consumer
Adding emotionality to the brand
Audience growth
Spreading the company's mission goals and ideas
When creating a brand story, you can rely on:
the real history of the creation of a company or product
product features to build a story around
a fairy tale that has no real basis
family traditions in production
product innovation
consumer lifestyle
Creating a brand story on the example of well-known brands
HERMES – "traditions of sophisticated elegance"
One of the most famous French fashion houses produces leather goods, perfumes, ready-to-wear clothes, and jewelry. The most famous products are Birkin bags (named after singer Jane Birkin) and Kelly bags (named after actress Grace Kelly), as well as silk scarves. The history of HERMES begins in 1837. Thierry Hermès, the founder of the brand, produced the finest leather horse harnesses and bridles in Paris. That is why the horse team is depicted on the brand logo. The company acquired this logo during the reign of Robert Dumas. He also gave her the corporate color of the boxes for goods – orange.
HERMES never has a sale, they do not have discount cards or other product discounts. To buy a Birkin bag, girls stand in line for several years. Thanks to the dedicated efforts of the company's management, HERMES products have become objects of adoration and cult accessories. Despite the rise in prices, demand for them does not fall, but only increases.
The HERMES story is built on more than a hundred years of history, product quality, an aura of sophistication around the brand's products. The company adheres to its principles and does not deviate from them: even Princess Diana had to wait in line for a Kelly bag.
Stories prove that the brand story helps build relationships with the consumer. It is through emotional connections and associations that customers make a choice in favor of a particular product.
The consumer trusts brands with a history and deep roots. The popularity of the brand is directly proportional to the story. It protects the brand like a magical halo and makes you want to touch the magic, become part of it. The history of a brand is an impetus for its development; over time, it only grows stronger, and audience loyalty to the company grows.
The presence of a story is an indisputable advantage for a brand, which is easily converted into profit.
Contact DMC center and let's create magic together!
The cost of developing a brand story is $500
The interaction structure looks like this:
1. You pay for the work $500
2. Our specialist agrees with you the date and time of the interview either online by phone or via Zoom, or our interviewer and photographer will come to you: whichever is more convenient for you (usually we do everything online).
3. At the interview, you agree on the deadlines and they write a future article for you.
4. Get material ready for the site, publications, emotional speech.