Analyzing your brand and writing a strategy

What is a marketing strategy for?

A marketing strategy is a long-term plan, a document with fixed goals, objectives and approaches for the marketing team. Its main goal is to achieve a sustainable competitive advantage by understanding customer needs and market realities.

Types of Marketing Strategies

Depending on what tasks the marketing strategy should solve, we can distinguish:

Market expansion strategy

Gaining of new market segments, new market niches

Marketing strategy to maintain the level of stability of the company

According to the timing of the implementation of marketing strategies are divided into:

Short term (up to 1 year)

Medium term (from 2 to 5 years)

Long-term (for 5-7 years)

Without a strategy, a company's marketing efforts are chaotic and ineffective. A marketing strategy helps to focus efforts in the right direction and optimize processes.

A competent marketing strategy helps to solve the following problems.

Increase brand presence in the market. With the help of a marketing strategy and the research that it implies, a company can find and capture new market shares and increase its influence on already existing market segments.
Increase profit.
A good strategy helps companies increase sales through timely sales promotions and proper positioning.
Increase competitiveness.
One of the key links in the marketing strategy is the search and disclosure of new advantages over competitors. Companies can increase their competitiveness by developing new products, expanding the range, rebranding and other measures.

All cases 🠪

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Project Marketer

Communicates with you, organizes interaction between you and specialists, collects information about the company and product. Builds effective work of all specialists, controls deadlines and presents each stage of work.

Strategist

Collects and analyzes research results of all specialists, finds and formulates competitive advantages, develops positioning, verbal identity and brand promotion strategy.

Neuromarketing Specialist

Conducts analysis of consumer behavior based on developments in the fields of marketing, cognitive psychology and neurophysiology.

Analysts

Based on the margin data of your product, we calculate the planned marketing profit. Based on the costs and profits from marketing, we calculate ROMI. We consider the minimum allowable ROMI – 100%

Content Marketer

It studies current communication channels, analyzes the quality of content and the activity of competitors. Finds relevant channels of communication with the audience.

Designer

Analyzes competitors' brands, studies design trends. Generates style ideas that form associative images and convey brand positioning.